"You never lose a deal on price, you only ever lose a deal on not selling enough value"


The Value Selling Academy is focused on the goal of helping our students develop their value selling skills.

Why? Sales people that have a value conversation with their customers and prospects make more sales, sell at a higher price, earn more and have happier, longer lasting customers.

What stops sales people from achieving this today is that they have been taught to focus on features and benefits of their product or service, not the real business value that is delivered to the customer.

The Value Selling method taught we have successfully implemented in many different industries and size of customer, from technology, to finance to agriculture, the method works in every situation.

We utilise the whiteboard methodology to shape a conversation with your customer or prospect that uncovers real business value which is relevant to them.

This allows us to then present and link our solution to this business value. We focus on building up real business value so that when you present the price it is clear they are getting a great return on their investment.

Within the Academy we also focus on some of the foundational sales skills that all sales people need to succeed.

“I’ve found the white board methodology a great way of getting customer to open up about what their issues are and get alignment around objectives. It allows us to put solutions to potential clients which they might not have otherwise considered us for and to structure a programme of work for existing clients which moves us up the ladder of trust.”


Director of Research, Financial Investor Relations Company


UK Managing Director Agritech Company


"Neil’s engaging and straightforward whiteboard methodology, provides our sales teams with a consistent and value added approach in developing meaningful and long-turn sales relationships with our high-value capital goods and services. I would recommend all sales professional to read and apply this method in your daily work; it even works at home!"


Whiteboard Value Selling Book

To enhance the learning experience as part of the course you will receive a free download of the eBook Whiteboard Value Selling which is now in it's 3rd publication version.

Hi, I'm Neil Thubron your teacher and mentor in the Value Selling Academy.



I am passionate about sales and about selling value in every situation.

I have personally been involved in sales for over 30 years. I have been a Sales Person, a Sales Manager, UK Sales Director, European Sales Director and for the past 6 years training sales people and sales executives to be the best they can be.

I am looking forward to helping support you through your sales growth and development.