"You never lose a deal on price, you only ever lose a deal on not selling enough value"
The Value Selling Academy is focused on the goal of helping our students develop their value selling skills.
Why? Sales people that have a value conversation with their customers and prospects make more sales, sell at a higher price, earn more and have happier, longer lasting customers.
What stops sales people from achieving this today is that they have been taught to focus on features and benefits of their product or service, not the real business value that is delivered to the customer.
The Value Selling method taught we have successfully implemented in many different industries and size of customer, from technology, to finance to agriculture, the method works in every situation.
We utilise the whiteboard methodology to shape a conversation with your customer or prospect that uncovers real business value which is relevant to them.
This allows us to then present and link our solution to this business value. We focus on building up real business value so that when you present the price it is clear they are getting a great return on their investment.
Within the Academy we also focus on some of the foundational sales skills that all sales people need to succeed.